The CRM module is a very useful tool for understanding your users, their behavior and their commitment to your MARYLINK collaborative innovation platform.
CRM (Customer Relationship Management) is a powerful tool for tracking and analyzing users of your MARYLINK collaborative innovation platform. It enables you to filter and segment users according to their types of memberstheir collaborative groupsWe'll be happy to tell you more about our customers, their activities, profile information, online actions, geographical location, interests, pages visited, ideas and projects submitted, reviews carried out, specialization, specific interests, and so on.
It also provides detailed information about users, such as activity history, ideas and projects submitted, comments posted, etc. It also lets youexport this information to a file for later analysis.
For example, it allows you to monitor inactive users, better support users who need attention, and keep an eye on high-risk users.